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BMW Gives A Savage Tribute To Mercedes’ Retiring CEO Dieter Zetsche In A Video

"Retirement Is About Exploring Your Wide Open Future" is the title of the video which portrays after the company's car drops ex-chairman of the Mercedes Benz, a Zetsche lookalike drives out in the new BMW i8 Roadster plug-in hybrid sports car.

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Dieter Zetsche, chief executive officer of Daimler via Getty Images

The rivalry of BMW and Mercedes in the luxury car segment is not hidden from anyone. Both brands are known for producing top-notch and high-performance luxury vehicles in their segments. But both auto giants have always kept the competition friendly.

On the day when Mercedes Benz’s CEO Dieter Zetsche was retiring, BMW Tweeted from its Twitter handle BMW Group “After 13 years as #CEO of @Daimler AG, Dieter #Zetsche will retire today. Thank you for all the years of stimulating competition! We wish you all the best and sheer driving pleasure ;-)”. A fitting tribute to the man who made Mercedes such a big brand and stayed relevant amid stiff competition from BMW and other rivals.

But along with that, the German rival also released an amazing farewell video for Mercedes’ ex-top boss Dieter Zetsche.

The video recreates Zetsche’s last day at the Stuttgart headquarters of Mercedes. In the video, he is preparing to leave for the home where something special awaits him.

“Retirement Is About Exploring Your Wide Open Future” is the title of the video which portrays after the company’s car drops ex-chairman of the Mercedes Benz, a Zetsche lookalike drives out in the new BMW i8 Roadster plug-in hybrid sports car.

Super witty! Isn’t it?

Watch the video:

But a few minutes later, Daimler AG, the parent company of Mercedes also came up with a cheeky response: “We guess our boss would rather rely on real horse power for his retirement ride. However, thanks for the tribute – and the competition.”

Well, all we can say is this healthy market competition and friendly banter is rare sight among corporates of today. Businessmen of today can learn a lesson or two from this.

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