HootSoot official

WoWakening-An awareness campaign for acid attack survivors launched


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In a bid to create an environment of awareness, inclusion and celebration for acid attack survivors in India, a campaign named “WoWakening” has been launched. The campaign will be followed by a series of activities, including a photo-essay, panel discussion and fashion show, to draw attention towards the issue, starting with Delhi-NCR later this month.

It  has been launched by an integrated marketing communications company, Lateral Sutra, in association with Acid Survivor Foundation India.

Founder of Lateral Sutra, Mamta Dhingra, said in a statement that it is  over a month-long campaign dedicated to the spirit of positivity and hope that acid attack survivors exude despite the trauma, challenges and dejection they face in everyday life.

She further said that the campaign is an all-encompassing effort to bring forth the stories of these indomitable women and their individual journeys which are an inspiration to millions.

By way of crowdfunding, a contributing opportunity for WoWakening has been launched by catapoolt.com and desirediwings.com. Adding on, the director of the company Mohammaed Sirajuddin said that they feel fortunate to acknowledge the fact that every human is entitled to live a life filled with laughter and success.

While talking about the acid attack survivors he said that they are souls just like us and it is our duty to give them the lost identity.


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