The iconic Rhythm House was always an integral part of Mumbai’s culture ever since Independence. Since its inception in 1948, it had served as one of the most sought-after music stores for Mumbaikars. Rhythm House was responsible to introduce Mumbaikars to the transformation of music on vinyl to cassettes to DVDs.
The celebrated music store was once a frequent musical stop for people like Lata Mangeshkar and Jackie Shroff.
Ironically, the blue facade landmark of Mumbai succumbed to the modern day’s economics of music and shut shops in 2015 and was later bought by now absconding fraudster Nirav Modi for 32 crores who is accused of committing bank fraud of worth more 11,400 crores.
Few people buy music in physical form any more.
– Mehmood Curmally (Owner)
Ever since the fraud was exposed in public, Enforcement Directorate (ED) has attached properties worth Rs 524 crores owned by Nirav Modi including Rhythm House. This news has actually come as a ray of hope for Anand Mahindra and other Mumbaikars. The chairman of Mahindra Group immediately floated idea via a tweet to revive Rhythm House.
If the ED is going to eventually auction Rhythm House, how about a bunch of us in Mumbai collectively acquiring it, restoring it & turning it into a performance venue for Rising musicians & a hangout for music lovers? Happy to be part of such a band..
Mahindra even announced a Twitter campaign for the revival of Rhythm House.
A new handle:Rhythm House Revival @RhythmHouseRev has been created for the collaborative initiative to acquire,restore & re-purpose Mumbai’s iconic Rhythm House. Do follow if you are interested in news about the project. The handle will be used to source ideas & share progress
— anand mahindra (@anandmahindra) February 28, 2018
Since then, his tweet has got a huge response from music lover across different quarters of the society. From musician Vishal Dadlani to former MP Milind Deora; every one is ready to chip in their resources to make this noble idea into a reality.
If the ED is going to eventually auction Rhythm House, how about a bunch of us in Mumbai collectively acquiring it, restoring it & turning it into a performance venue for Rising musicians & a hangout for music lovers? Happy to be part of such a band.. pic.twitter.com/oGHeIat7Bt
— anand mahindra (@anandmahindra) February 26, 2018
Sir, I'm in. I'll happily chip in, curate, organise management, and do whatever else is needed. It could be a centre for a whole new generation of music and musicians. Much needed. #RhythmHouse
— VISHAL DADLANI (@VishalDadlani) February 26, 2018
Good idea Anand. Let’s connect on this offline
— Milind Deora (@milinddeora) February 26, 2018
आइडिया शानदार है! लेकिन इसको हाथ में लेकर बनाने की मंज़िल तक पहुचंने के लिए नौकरशाही-अदालत-नीलामी की एक लंबी अंधेरी सुरंग है. उसको बाईपास करने का कोई तरीक़ा?
— Sanjay Pugalia (@sanjaypugalia) February 26, 2018
Great idea! Would love to be a part of it and contribute in any which way possible.
— Sanjeev Kapoor (@SanjeevKapoor) February 27, 2018
— Sidharth Bhatia (@bombaywallah) February 26, 2018
— anand mahindra (@anandmahindra) February 27, 2018
— Farhan Akhtar (@FarOutAkhtar) February 27, 2018
Let us hope that the revival of Rhythm House become a reality.