First Period Ad Is At Last Here In 2017 That Shows The Period Blood As The Color It Actually Is
We live in a society where boys grow up solving the quizzes of periods, menstruation, and menstrual blood. Let alone the boys, even girls before they experience it believe that the period blood is blue for a long time, courtesy – the misleading advertisements. And when they finally get periods, the stigma attached to it makes them too shy to say or express or ask anything openly about it.
In a world, where we wish that the scene of a man buying sanitary napkins for his sister, mother, girlfriend or wife gets normalized, there wasn’t even a TVC showing the true color of the period blood till now. But a big laud for Bodyform (UK’s leading feminine protection brand) who has finally created an ad which should have been always there, that finally removes the cover and tell the world in open that the period blood is actually blood-red and not aqua-blue.
As the girls, we want the world to know that the painful thing that you cannot even fathom is something we undergo for 5 days every month. It is messy, the pain is sometimes excruciating and it takes a toll on everything we do. But at the end of the day, it is just a part of our biology.
The revolutionary ad doesn’t only reveal the true color of period blood, it also displays the small struggles of the menstrual cycle. From rambling blood drops, while taking bath to nasty stains on clothes, it bares it all. For taking this bold step and doing the needful that was long due, Bodyform deserves all the credit. So let’s hope, the stigma around period and period blood will reduce with time and people will look at it without any disgust.
Watch the full ad here: